“The decision to rebrand was made almost a year ago. Deciding when, what, and how took a lot of time and work… Funny enough, the decision to rebrand ended up being almost the exact same time as the completion of acquiring ReaditLater.com. That is why getting the domain was rather bittersweet. We never ended up replacing the old readitlaterlist.com domain because we knew we were going to change it again and didn’t want to get hit with some SEO problems as a result.” says Weiner (via Read It Later Rebrands to Pocket)
We’ll have to change the branding in Streamified in order to go along with Read It Later’s rebranding as Pocket. :) Very cool that they’re making the product more accessible and well rounded.